About Us

Part of Your Team. Not Just Another SEO Supplier.

We believe the best SEO happens when people work together. Not when an outside supplier sends over a report, ticks a few boxes and disappears until next month.

At Fireland SEO, we take the time to understand your business, your people and what you’re working towards. We get involved, share ideas, keep conversations moving and bring over 15 years of SEO and digital marketing experience to the table.

Whether we’re supporting your business for the long term or stepping into an agency team for a few weeks or months, our approach stays the same. We work alongside you, adapt to the way you operate and care about the work as much as you do.

Because we’re not just here to deliver SEO. We’re here to become a valued part of your team.

We Don’t Just Want to Work for You. We Want to Work With You.

15+

Years of Experience

Across agencies, in-house teams and consultancy.

360o

SEO Perspective

From technical to strategy, delivery & client relationships.

100%

Part of Your Team

Collaborative, involved & committed to make it happen.

The best working relationships feel like an extension of your own team. People who understand your business, know what you’re trying to achieve, and genuinely care about helping you get there.

That’s how we approach things at Fireland SEO.

We like to get involved, share ideas, ask questions, and join the conversations that matter. We want to know what’s happening in your business, what challenges you’re facing and where we can make the biggest difference. With over 15 years of experience working across agencies, in-house teams and businesses of all shapes and sizes, we know that no two teams operate in quite the same way. Rather than expecting you to adapt to us, we take the time to understand how you work and find our place within it.

Whether we’re joining you for a few weeks, supporting a busy period or building a relationship that lasts for years, we bring the same enthusiasm, experience and commitment.

Because great SEO is a team effort, and when we work together, your goals become our goals too.

That’s what shapes Fireland today.

“Because experience matters. But so does the people you work with.“

Our founder, Tegan Ireland, has worked across agencies, in-house marketing teams and freelance consultancy, gaining experience in SEO from just about every angle.

From regulated industries and complex YMYL websites to ecommerce, lead generation, SMEs and service-led businesses, there’s been no shortage of different challenges, industries or ways of working.

That experience goes well beyond keywords and rankings. It includes developing strategies, solving technical problems, managing projects, working with stakeholders and, importantly, building relationships with the people behind the websites.

Having worked on both sides of the agency-client relationship, Tegan understands the pressures that come with delivering great work. The deadlines, changing priorities, difficult conversations and the importance of having someone you can trust to get on with the job.

We’re not interested in putting layers of account management between clients and the experience they’re paying for. We believe in being approachable, getting involved and bringing practical knowledge directly into the teams and businesses we support.

Whether we’re representing an agency in front of its clients or working alongside a business’s existing marketing team, the aim is always the same: to become someone people trust, enjoy working with and are happy to have around.

Meet our team

I mean, obviously we haven’t quite trained either of these monsters to do any real work. Once we do, trust me, they will have desks, laptops and be 100% SEO optimised.

Dobby

Business Services Manager

Full of energy, enthusiasm and strong opinions, Dobby is a Jack Russell who knows his own mind. He’s always excited about new opportunities and ready to get just as enthusiastic about your business as you are.

Tonks

Client Relationship Manager

Our cool, calm rescue dog, Tonks, never gets flustered, whatever the challenge. He’ll make sure you’re comfortable, your coffee is fresh, and everything runs smoothly. He also still makes sure the work gets done.